I come from a background in design strategy, but my work has always lived across disciplines. From brand development and user experience design to event production and fashion design, I’m most interested in the spaces where creativity, research, and human connection overlap. I’ve never been drawn to choosing just one area– instead, I’m inspired by the way different fields can inform one another and create stronger, more thoughtful outcomes.
Community is at the center of everything I do. Whether I’m designing a product, producing a fashion show, or building a brand experience, I approach each project with the belief that good design should bring people together. I’m interested in how design can create conversation, encourage collaboration and make people feel seen within a space, a system, or an experience.
My process is rooted in research, storytelling, and adaptability. I like identifying tensions in everyday life, understanding how people move through and experience the world, and translating those insights into something tangible– whether that’s a physical object, a visual component, or a shared experience. Across every project, my goal is the same: to create work that feels intentional, engaging, and grounded in real human connection.
Zoë Waechter is a designer based in New York.
Education
NYU Tandon School of Engineering
September 2025– (expected) May 2027
Major: Integrated Design and Media MS
Parsons School of Design, New York City, NY
August 2021– May 2025
GPA: 3.95
Major: Strategic Design and Management BBA
Minor: History of Art and Design
Academic Awards: Dean’s List
Work
Production
Skills